{"id":4330,"date":"2018-12-16T21:26:04","date_gmt":"2018-12-16T21:26:04","guid":{"rendered":"http:\/\/www.liveyourlifept.com\/blog\/?p=4330"},"modified":"2018-12-16T21:26:04","modified_gmt":"2018-12-16T21:26:04","slug":"some-americans-pay-more-for-back-pain-relief-but-are-they-really-getting-less","status":"publish","type":"post","link":"https:\/\/liveyourlifept.com\/blog\/2018\/12\/16\/some-americans-pay-more-for-back-pain-relief-but-are-they-really-getting-less\/","title":{"rendered":"Some Americans Pay More for Back Pain Relief, But Are They Really Getting Less"},"content":{"rendered":"

Payless recently conducted a very telling social experiment. You probably heard about the shoe chain\u2019s stunt in the news but just to recap quickly, \u201cThe Payless Experiment\u201d tricked consumers into buying their typically budget-friendly shoes at sky-high markups. To carry out the clever ruse, the discount retailer invited style influencers to a (fake) launch party for a new high-end label in one of Los Angeles\u2019 glitziest shopping areas. The attendees believed that they were buying fashionable, high-quality footwear and therefore didn\u2019t object to the three-figure price tags.<\/p>\n

Aside from being a brilliant marketing ploy for Payless, what lessons does \u201cThe Payless Experiment\u201d have for our current healthcare system, and specifically for individuals suffering from low back pain? The experiment is a commentary on perceived vs. real value but also how easily people can be swayed into believing that something is reliable as presented. Think about someone who has had weeks of pain and dysfunction stemming from low back pain: she wants to find a solution that will relieve her symptoms. If a physician presents surgery as the best option\u2014and she\u2019s assured that her pain will go away\u2014then it\u2019s going to sound appealing, right?<\/p>\n

Today\u2019s consumer has so many choices when shopping for just about anything from apparel to healthcare. But while it\u2019s customary to shop for the best price for a goose down jacket (without sacrificing quality), shopping around for the best solution (and value) for our ailments is less typical. Doing our due diligence in healthcare may ultimately bring us back to the first proposed solution, but it also may introduce us to solutions that we didn\u2019t know existed.<\/p>\n

In the case of low back pain, one such under-heralded solution is physical therapy. Physical therapy, yoga and acupuncture are gaining in popularity as equally (or more) effective and less costly than surgical procedures, injections, MRIs and pain relievers\u2014and for good reason.<\/p>\n

Physical therapists are trained to restore and improve individuals\u2019 mobility, reduce soft tissue pain, improve function and build muscle strength. They not only develop custom strategies to treat persistent or recurrent low back pain, but educate clients on the prevention of future issues. Some preventive techniques include adopting and following a regular exercise program and learning to lift correctly by keeping the object close to the body.<\/p>\n

As the holidays kick into high gear, you likely have a long list of gifts to buy. I\u2019m willing to guess that you have a strategy in place for selecting appropriate gifts for each recipient. As you match the right price point, size and color to each person on your list this holiday season, think about approaching your healthcare needs with the same level of scrutiny. After all, finding the right solution at the right price for our health needs contributes to improved long-term outcomes and better piece of mind.<\/p>\n

Physical therapists can help relieve your pain for less! \u00a0Contact us<\/a> today to schedule your physical therapy evaluation. Visit our website<\/a> to learn more!<\/p>\n

Happy Holidays,<\/p>\n

\"\"<\/p>\n

Dr. Eva Norman<\/strong>
\nPresident & Founder
\nDoctor of Physical Therapy
\nLive Your LifeTM<\/sup><\/strong>
\n Bringing Physical Therapy & Wellness to You!<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Payless recently conducted a very telling social experiment. You probably heard about the shoe chain\u2019s stunt in the news but just to recap quickly, \u201cThe Payless Experiment\u201d tricked consumers into buying their typically budget-friendly shoes at sky-high markups. 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